Walking into my local supermarket, I was excited to see that a popular brand of cold-pressed, organic juice was now being sold there. I was glad that they had decided to branch out and sell their juice in stores besides their own. However, when I got home, I read the label and was disappointed to find that it was High Pressure Pasteurized (or HPP). The juice sold in the brand's store is not HPP, but raw and cold-pressed. To reach a larger audience, they compromised the quality of their juice. The real kicker was that the bottle of juice was smaller, and the same price as their fresh, in-store juice. So, my question to consumers is: Why settle and pay for something that will not benefit you nearly as much as a raw, cold-pressed juice?
What is Pasteurization?
There are two types of pasteurization. One type is heat pasteurization, and the other is HPP. Heat pasteurization kills all the bacteria and microorganisms in the juice, including the good kind. This leads to the loss of vitamins, antioxidants, and phytonutrients. HPP is the "cold" version of pasteurization. Juice is already bottled and ready to go, and is then subjected to an extremely high level of pressure. This process does not kill as much bacteria and microorganisms as heat pasteurization, but the good bacteria is still effected.
While still organic and cold-pressed, the juice at the market had an HPP label on the back, meaning it was pasteurized.
The problem is that many people do not understand that our bodies need bacteria to thrive and grow stronger. Introducing a variety of bacteria to our bodies helps build up our immune system, while keeping the good bacteria is essential for a healthy body. When flavonoids (antioxidants in plants) and phytonutrients (nutrients that develop in plants to protect the plant) are removed from the juice through pasteurization, our bodies do not know where to send the vitamins and nutrients that enter the body, or how to use them. Phytonutrients are used for protecting our bodies from harm, such as cell damage and inflammation. Flavonoids assist with telling the body what nutrients are used for, and where they need to go in the body to help us. When both these things are destroyed in the process of pasteurization, we are left with useless nutrients that our body will simply expel.
It is important to know what is in the food we are consuming, and how it was made. This is especially important with juice, because our body absorbs the nutrients right away when it is in liquid form. Many people refer to pasteurized juice as a "dead" product, because there are virtually no benefits to drinking it. In most cases, vitamins are synthetically made and added to pasteurized juices, as well as an astonishing amount of sugar and preservatives. When we drink this kind of juice, these fake and harmful ingredients are being absorbed, and they serve no purpose. We, any and all consumers, need to be more aware of what we put into our body. Check the labels of what you're purchasing, and make sure that the ingredients are serving a purpose for your body. The truth is, if the food or drink isn't in its purest, most simple form, it most likely will be more harmful for you than beneficial.
Grounding Roots only serves raw, organic, cold-pressed juice.